Hi, I’m Jessie Yaffe
I’m a certified holistic health and mindset coach in New York City, passionate about helping teens and young adults navigate the real ups and downs of growing up. And trust me, there are plenty. My work blends mindfulness, journaling, emotional awareness, and creative self-expression to give young people tools they can use long after our sessions end.
A big part of my journey began when my older sister was diagnosed with stage 4 cancer while I was still a teenager. For seven years, I tried to be the strong one, excelling at school and sports while quietly managing my own fear, stress, and anxiety. Her passing changed me forever, sparking my passion for understanding health, resilience, and the power of the mind.
After years of healing and self-discovery, I turned to mindfulness, yoga, and holistic practices to process my emotions and reconnect with myself. These practices transformed me from someone who felt overwhelmed and disconnected into someone who feels grounded, self-compassionate, and purposeful.
Today, I bring that same toolkit to the girls I coach. My goal is to offer the guidance, tools, and encouragement I wish I’d had at that age - a safe space where every girl feels seen, supported, and empowered to grow into her best self.

Certifications & Experience
Certified Holistic Health & Mindset Coach, Institute for Integrative Nutrition
200-Hour Yoga Teacher Certification - deep knowledge of mindfulness, breathwork, and body awareness
Experience guiding teens through stress, anxiety, and life transitions
University of Wisconsin-Madison Bachelor of Arts in Consumer Behavior & Marketplace Studies. Minor in Entrepreneurship and Global Health. Dean’s List.
Study abroad Spring Semester in Copenhagen

Outside of coaching, I’m a health and wellness entrepreneur who loves creating nourishing recipes, spending time outdoors, and surrounding myself with uplifting people. I’m drawn to activities that make me feel like a kid again because we should not be so serious all the time. We are meant to HAVE FUN!
I believe life can get better no matter what you’re going through. When we live in alignment with our purpose, decisions feel easier, opportunities open up, and the world begins to shift in our favor. Helping young women tap into their own sense of possibility and joy feels exactly where I’m meant to be.
Childhood favorites:
Sleepaway camp for 10 summers
Being the shortest player on all of my sports teams (basketball, lacrosse, soccer)
Hanging out with friends, making crafts, and getting creative
Started a jewelry business at 11 - hosted trunk shows, ran a blog, and even had a website. Those were the days.
Current favorites:
Cooking nourishing meals and experimenting with fun recipes
Outdoor adventures - hiking, exploring, or just being outside in the sunshine
Playful moments that reconnect me to my inner child: dancing with friends, journaling creatively, coloring, or trying something new just for fun
Hosting friends for dinner parties, wellness activities, game/movie nights